<strong><u>Collection of Your Information</u></strong>
In order to access the Service, you will be required to register for a BLS account (an “Account”). You may register for an Account by (1) providing certain personally identifiable information (“Personal Information”) such as, and as applicable, your name, e-mail address, addresses, telephone number, credit card information, and certain preferences, or (2) by allowing us to access your name and other profile information through existing accounts you may have on the social networking website Facebook (the “FB Website”, and your FB Website profile, the “FB Website Profile”). It is your responsibility to give us current, complete, truthful and accurate information, including Personal Information, and to keep such information up to date. BLS will not be responsible for any problems or liability related to inaccurate or incomplete Personal Information, whether due to your failure to update such Personal Information or otherwise. If you register for an Account through the use of a FB Website Profile, in addition to providing us with certain Personal Information already provided to the FB Website in registering for an account and which you have allowed the FB Website to share with BLS, including, but not limited to, your first name, your FB Website user profile picture, your friend’s list, pages you are a fan of, your gender, and the networks to which you belong (collectively, your “Submitted Information”). In addition to the Personal Information and Submitted Information, we may collect the following information you provide (collectively with Personal Information and Submitted Information, the “Information”):
<li>Information from publicly accessible sources, such as blogs and comments from other Users.</li>
<li>Certain standard browser information, such as your browser type, IP address, and access times.</li>
In using and/or accessing the Services, you expressly authorize us to collect and use your Information in connection with the Services. You further acknowledge and agree that BLS may, but is not obligated to, maintain copies of your Information indefinitely, or delete any or all Information, at our sole discretion. When you receive promotional e-mails or newsletters from BLS, if any, we may use customized links or similar technologies to determine whether such newsletters or e-mail has been opened and which links you click. This information is used to provide you more focused e-mail communications and/or other information.
<strong><u>Use of Your Personal Information</u></strong>
<strong><u>Disclosing of Your Personal Information to Third Parties</u></strong>
BLS may hire other companies to provide limited administrative and communication services on BLS’s behalf, such as hosting Sites, the processing and delivery of mailings, providing customer support, or providing credit card processing services. BLS has the right to disclose your Personal Information to these third party companies for the purpose of administering and maintaining the Site and App’s features, functions and operations. Those companies will be permitted to obtain only such Personal Information as necessary for them to deliver the respective services, and BLS does not authorize these companies to use your Personal Information except for the sole purpose of providing those services requested by BLS.
<strong><u>Security of Your Personal Information</u></strong>
The Personal Information BLS collects is securely stored within our database, and we use standard, industry-wide practices such as firewalls, encryption, and (in certain areas) Secure Socket Layers (“SSL”) for protecting your information. However, as effective as encryption technology is, no security system is impenetrable. BLS cannot guarantee the security of our database, nor can we guarantee that information you supply won’t be intercepted while being transmitted to BLS over the Internet. BLS recommends that you not disclose your password to anyone.
<strong><u>Information Collected Automatically</u></strong>
In addition, BLS may use third party analytics providers and products to obtain, compile and analyze Information about how Users are using and interacting with BLS and/or the Services. BLS may provide Information to these analytics providers for the purpose of obtaining statistics and other information about how users are using and interacting with BLS. These analytics providers may use a variety of established or new tracking technologies or tools (including, without limitation, cookies, web beacons, HTTP cache, local shared objects and persistent identifiers) to recognize your computer or device and/or to collect or compile this information. BLS has no control over the technologies, tools or practices of the third parties that providing analytics products and services to BLS.
<strong><u>Collection and Use of Children’s Personal Information</u></strong>
The Site, the App and the Services are intended for general audiences, and BLS does not knowingly collect any Personal Information from children. If we have information that a user is under 18 years of age we will block such users from providing personal information.
Upon registration for an Account or using the Services provided by BLS, we may send you daily or weekly e-mails. If you do not want to receive e-mail or other mail from us, please note this in the sign-up process. However, after you unsubscribe to cease receiving e-mails, BLS may still contact you via e-mail for administrative or informational purposes, including messages regarding the administration of your account and/or any services or events to which you have registered.
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